I hope you have a good idea what your bicycle looks like! (Downtown Lund)
They don't sugarcoat the messages on cigarette boxes here. Well, I suppose this could be perceived the other way around. Maybe, the tobacco execs in the US have more clout (errr, money) within the government and thus in determining legislation that persuades people from smoking, so we get slogans like: 'The surgeon general advises that there is a small chance of lung cancer, so please, go ahead and donate money to the tobacco industry'